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Branding & visual identity

Visual identity and branding for businesses in Wrocław and beyond – no off-the-shelf templates.

I design logos, brand guidelines and complete visual identities for businesses in Wrocław, across Poland and abroad. Over 17 years of experience – ask for a free quote.

About the service

A consistent image that builds trust

A visual identity is the system that makes your company look equally professional on your website, on social media, in a PDF proposal and on packaging. It consists of a logo, colours, typography, a graphic and photo style, and the rules for using them. Well-designed branding makes customers recognise you at first glance.

I design visual identities for businesses in Wrocław, across Poland and abroad – from startups and personal brands to companies going through a rebrand. I start by getting to know your company, customers and competitors, so the image grows out of your brand's character rather than a passing trend.

The result is a complete toolkit ready for everyday use: logo design, brand guidelines, stationery and social media templates. That way every new project – from a website to a printed catalogue – is created faster and always looks consistent.

Scope of services

Elements of a visual identity

  • 01

    Logo & symbol

    Your company mark in colour, monochrome and reversed versions.

  • 02

    Brand guidelines

    Rules for using the logo, colours and typography gathered in one document.

  • 03

    Colours & typography

    A colour palette and typefaces chosen to match the brand's character.

  • 04

    Stationery

    Business cards, letterheads, folders, proposals and presentations.

  • 05

    Social media

    Post and story templates for Instagram, Facebook and LinkedIn.

  • 06

    Rebranding

    Refreshing an existing brand while keeping what customers already know.

I build visual systems that are consistent, easy to use and ready to grow – from the first logo to full communication.

Have a project like this? I'll prepare a free quote within 1–2 days.

Book a call
How I work

A brand is more than a logo – it's the first impression you make at every customer touchpoint.

  1. 01

    Brief & call

    I get to know the company, its values, customers and competitors.

  2. 02

    Brand direction

    We define the brand's character and how it should be perceived.

  3. 03

    Concepts

    I present 2–3 visual directions on real-life examples.

  4. 04

    Building the system

    I design the logo, colours, typography and key materials.

  5. 05

    Guidelines & files

    I hand over a complete set of files and the identity usage rules.

Mini audit

Check your brand in a minute

Tick the questions you can answer “yes” to. The result will show whether your image is consistent – and where to start tidying up.

0/5

Tick the questions you can answer “yes” to.

Frequently asked questions

Who is branding for?

Branding is for anyone who wants to be seen as professional – whatever the size of the company or its stage of growth.

  • Small and medium-sized businesses that want to stand out from the competition and build a recognisable brand.
  • Startups entering the market that need a consistent image from day one.
  • Personal brands – freelancers, coaches, experts and creators who build trust with their own face.
  • Companies going through a rebrand that have outgrown their old logo and need a fresh look.

If your customers come into contact with your company – online or offline – branding matters to you.

What are the benefits of a good visual identity?
  • You build trust from the first contact – a professional look makes customers take you seriously before they even read your offer.
  • You stand out from the competition. A distinctive brand is remembered; a generic logo isn't.
  • You communicate your values without words. Colours, typography and graphic style say who you are.
  • Your materials become consistent – website, social media, business cards and proposals work together.
  • You save time and money in the future – no improvising with every new project.
What does a visual identity include?

We agree the scope individually – you can order just a logo or a complete identity:

  • Logo – symbol and wordmark in colour, monochrome and reversed versions.
  • Brand guidelines – rules for using the logo: clear space, minimum sizes, what to avoid.
  • A colour palette and typography used consistently across all materials.
  • Stationery – business cards, letterheads, presentation templates, roll-ups, packaging.
  • Social media templates – ready-made formats for Instagram, LinkedIn and other channels.
What does the branding process look like?
  • Brief and initial call – I get to know your company, target audience, competitors and expectations.
  • Analysis and research – I look for directions that will make you stand out rather than blend in.
  • Concepts – I present 2–3 directions and you choose the one that best captures your brand.
  • Refinement and revisions – we develop the chosen concept together in rounds of feedback.
  • Delivery – you receive a complete set of files (AI, PDF, SVG, PNG) and usage guidelines.

The whole process usually takes 2 to 4 weeks, depending on the scope.

What's the difference between a logo and a visual identity?

A logo is a single mark, while a visual identity is a whole system: colours, typefaces, layouts, photo style and rules that make every piece of your company's material look consistent – no matter who creates it.

You're one step away from a great decision.  Book a call or give me a ring.

Call me
+48 606 794 816